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Evoke Confirms £225m Takeover Bid From Bally's Intralot

The deal would value the William Hill owner at about £225.3 million as it faces about £1.8 billion in debt, analysts said.

  • On Monday, Evoke confirmed it is in discussions regarding a potential takeover by Bally's Intralot, with the proposed deal valuing the UK betting group at £225.3 million.
  • Evoke initiated a strategic review late last year, effectively putting itself up for sale as it grapples with escalating debts and increased costs stemming from November's betting tax hike.
  • Much of the company's debt was built up when it acquired the non-US operations of William Hill, betting giant, for £2 billion in 2021; Evoke is closing retail shops to mitigate costs.
  • In the 2025 budget, Chancellor Rachel Reeves raised remote gaming duty from 21 per cent to 40 per cent, effective April, with a new 25 per cent online sports betting duty beginning in 2027.
  • Bally's Intralot must table a firm offer or withdraw by May 18; the company was formed last year through a tie-up between Greek lottery firm Intralot and US casino operator Bally's Corporation.
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William Hill owner Evoke confirms £225m takeover approach from Bally’s Intralot

FTSE 250-listed Evoke is in discussions over a 50p-a-share approach made by the Greek lottery and gaming group.

·London, United Kingdom
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RTÉ broke the news in Ireland on Monday, April 20, 2026.
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