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Will Mohamed Salah become a tool of Turkish soft power in Egypt?

After spending his summer vacation on the enchanting island of Mykonos, the world-renowned Egyptian soccer player Mohamed Salah announced his transfer from Liverpool to Trabzonspor in Turkey.
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Mo Salah puts Trabzon on the tourist map The Egyptian star's popularity introduces eastern Turkey to a new audience, amid hopes of translating the sporting momentum into tourism and economic gains. Sunday, August 16, 2026 Ankara – On the day Egyptian football star Mohamed Salah arrived in the northeastern Turkish city of Trabzon, the first direct charter flight from Cairo landed at the city's airport. This coincidence boosted hopes among those …

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Kathimerini English Edition broke the news in Athens, Greece on Saturday, August 15, 2026.
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