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Will Frontier learn from Spirit’s mistakes? Budget airlines face tough road ahead
Frontier has raised fares on overlapping routes and posted its best first-quarter revenue as Spirit exits the market, analysts said.
Following Spirit's May 2 collapse due to financial problems and rising fuel costs, Frontier Airlines is well-positioned to gain market share from the defunct budget carrier's absence.
Frontier shares its most direct route overlap with Spirit, as both cater to budget travelers through identical business models: low-base fares coupled with extra charges for everything else.
Power rankings placed the Denver-based airline dead last behind even Spirit, whose low customer satisfaction ratings contributed to its failure and now threaten Frontier's ability to retain passengers.
Frontier has already raised fares on routes shared with Spirit, while CEO James Dempsey said the airline is "strongly focused on improving operational reliability" to capture displaced passengers.
All airlines face mounting pressure as fuel costs are up 30% from before the war in Iran; even with fares up more than 20%, carriers cannot cover rising expenses.