Why Trademarking Your Face Isn’t a ‘Silver Bullet’ Against Deepfakes

Why trademarking your face isn’t a ‘silver bullet’ against deepfakes

Taylor Swift, Jeremy Clarkson, and Cole Palmer are among the famous names trademarking their faces in a bid to crack down on deepfakes. Nicole Wootton-Cane speaks to experts who say while it may offer some protection, it isn’t a ‘silver bullet’ for keeping your likeness safe from AI dupes

Why trademarking your face like Taylor Swift isn’t a ‘silver bullet’ against deepfakes

In 2024, Jeremy Clarkson’s face featured in a series of social media adverts which depicted the former Top Gear host extolling the virtues of a …