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Why tier-2 India is the new launchpad for global scale ideas
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Why tier-2 India is the new launchpad for global scale ideas
New Delhi: The next global campaign phenomenon will not emerge from Mumbai, Delhi, or Bengaluru. It will rise from Coimbatore, Jaipur, Indore, Lucknow, the cities once labelled "non-metros" but now powering India's cultural, digital, and economic momentum. Tier two India is no longer an 'emerging market within an emerging market'. It has become an epicentre of cultural shift, digital adoption, and consumer-led disruption. Year after year, we con…
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