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Why the Gwyneth Paltrow gambit worked for Astronomer — and won’t work for you - Ragan Communications

Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor. Tom Corfman is a senior consultant with RCG. Deflecting people’s attention away from a crisis seldom works, but Astronomer pulled it off after its CEO and head of human resources were caught on video in an embrace during a Coldplay concert. The little-known tech company deflected the controversy with humor, a tactic rarely attempted when trouble strikes. The…
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Ragan Communications broke the news in on Thursday, August 14, 2025.
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