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Why the Deal Gucci-Alpine Was the 'Most Difficult' of (...)
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Alpine has recently formalized a major agreement with Gucci which will become its title sponsor from 2027. A partnership deemed "very difficult" to conclude by Flavio Briatore, but strategic for the image and financial growth of the Enstone team, in the middle of repositioning in Formula 1. Alpine lifted the veil last month on one of the most important trade agreements in its recent history with the arrival of Gucci as title sponsor next year. (…
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