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Why the Cannabis Industry Can't Escape its THC Addiction - Business of Cannabis
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Why the Cannabis Industry Can't Escape its THC Addiction - Business of Cannabis
Orville Bovenschen knows he’s misleading consumers with every label his company prints. He has no choice. Legal cannabis cultivators like Bovenschen’s Pure Sunfarms are required by law to label every flower product with its total THC content, measured “in discrete units.” That’s despite a recent study showing cannabis flower’s THC content can vary by as much as one-third – even within the same plant. The findings are the result of research funde…
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