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Why the 39% TV Ownership Cap Is Really Already 78%
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Why the 39% TV Ownership Cap Is Really Already 78%
With the FCC poised to consider major changes to TV ownership rules, the most frequently-mentioned part of the regulations seems to be the national ownership cap. Right now, rules prohibit one company from owning TV stations that reach more than 39% of U.S. TV households. (The figure is computed by adding up the number of TV households in each market where the company owns stations.) But in reality, the cap is 78% due to an analog-era rule known…
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