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Why some independent brands are upset with Amazon’s new ‘Buy for Me’ shopping tool

Summary by GeekWire
Amazon is facing complaints from independent retailers over a new shopping experiment that lets customers buy products from other websites directly within Amazon’s app.

3 Articles

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Why some independent brands are upset with Amazon’s new ‘Buy for Me’ shopping tool

Amazon is facing complaints from independent retailers over a new shopping experiment that lets customers buy products from other websites directly within Amazon’s app.

·Seattle, United States
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retaildetail.euretaildetail.eu

Brands furious about AI tool that places products on Amazon without permission - RetailDetail EU

A new "buy for me" feature that Amazon is testing in the US also displays brands that have deliberately chosen not to work with the company on the e-commerce platform. The outrage is considerable.

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the-decoder.dethe-decoder.de

Amazon Lists Unsolicited Products From Independent Shops via "Buy for Me"-Ki

Several online retailers report that Amazon's AI-based shopping tool displays their products on the marketplace without permission. Amazon defends the program, but criticism is growing. Amazon's article lists unquestioned products from independent shops via "Buy For Me"-KI first appeared on The Decoder.

·Germany
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the-decoder.de broke the news in Germany on Wednesday, January 7, 2026.
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