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Why Simone Biles Walked Away From A $1.6M-A-Month Nike Deal

Summary by POCIT. Telling the Stories and Thoughts of People of Color in Tech.
Simone Biles ended a Nike endorsement reportedly worth up to $1.6 million per month and partnered with Gap-owned Athleta, prioritizing creative control, public support, and signature product expansion.
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POCIT. Telling the stories and thoughts of people of color in tech.POCIT. Telling the stories and thoughts of people of color in tech.

Why Simone Biles Walked Away From A $1.6M-A-Month Nike Deal

Simone Biles ended a Nike endorsement reportedly worth up to $1.6 million per month and partnered with Gap-owned Athleta, prioritizing creative control, public support, and signature product expansion.

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POCIT. Telling the stories and thoughts of people of color in tech. broke the news in on Wednesday, January 28, 2026.
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