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Why Scottish fintech GiftRound made UX a priority? - FinTech Scotland
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Why Scottish fintech GiftRound made UX a priority? - FinTech Scotland
For GiftRound, creating a frictionless, intuitive and customer-centred experience is core to their mission: making it easy for people to contribute to group gifts online. As the platform gained traction and the customer base grew, founder Craig Forsythe saw the opportunity to strengthen the user journey and make every interaction more seamless. “User experience isn’t just about how things look,” Craig explains. “It’s about making people feel co…
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