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Why Sales and Marketing Leaders Should Care About Alignment
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Why Sales and Marketing Leaders Should Care About Alignment
Product, sales, and marketing teams are increasingly tasked with launching new products more quickly and with smaller budgets and teams. That dynamic can create significant challenges for go-to-market (GTM) strategies and the collaboration needed for success. However, Mural’s recent survey data reveals that while GTM teams feel confident in their collaboration efforts, a critical issue lurks beneath the surface: misalignment. We found that 85% o…
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