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Why Renault Refuses to Lower Its Prices, Even in the Face of Chinese Brands
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In the face of the massive arrival of Chinese brands on the European market, several manufacturers have chosen to lower their prices to stay in the race. Renault camps on another line. Ivan Segal, the sales manager of the group, said without a doubt when presenting the first half of the year's sales results: the brand does not want to engage in a policy of aggressive discounts, considered counter-productive in the medium term since they end up "…
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