Pepsi Apologises After Wild Cherry Post Sparks Backlash over Consent Reference

Pepsi apologizes for recent Threads post after backlash: 'We hear you, we're sorry'

“Our recent Wild Cherry post landed in a way we never intended,” the company wrote on Threads.

Pepsi apologises after Wild Cherry post sparks backlash over consent reference

New Delhi: Pepsi has apologised and deleted a social media post promoting its Wild Cherry variant after the copy was widely criticised for appearing to make light of consent, triggering backlash online and reigniting conversations around the risks of edgy brand humour on social media.  The now-deleted post read, “Pepsi Wild Cherry is what happens when regular cherry stops asking permission.”  While the brand seemingly intended to position Wild C…

Pepsi apologises, deletes post after Wild Cherry ad sparks backlash over phrase 'mocking consent'

The message quickly spread across social media platforms, including X, where many users criticised the wording, arguing that the reference to 'stops asking permission' could be interpreted as trivialising consent and reinforcing harmful attitudes surrounding sexual assault.

Why Pepsi is apologizing for a controversial social media post

Pepsi apologized and deleted the social media post after facing backlash that it made light of consent.

Why is Pepsi apologizing? Viral Wild Cherry post sparks outrage

Pepsi apologized and deleted a viral Wild Cherry social media post after backlash. Here's what the company said and why it sparked controversy.