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Websites Are Watching How You Shop – Then Quietly Hiking the Price

Dynamic pricing adjusts costs based on browsing behavior and location, but using a VPN can prevent price hikes by masking user data, experts say.

  • Consumers can use a VPN to hide their IP address and block trackers, preventing airlines, hotels and insurers from tracking visits and adjusting prices.
  • Dynamic pricing works by adjusting prices in real time based on browsing behaviour, location and device, while websites rely on cookies and IP addresses to build purchase-intent profiles.
  • Customer feedback highlights ExpressVPN for speed, Surfshark for unlimited device connections, ProtonVPN for privacy and free tier, and CyberGhost for its beginner-friendly interface, despite some drawbacks.
  • Widespread VPN use would make dynamic pricing harder to enforce, as online booking platforms may block VPNs but VPN providers update server lists to bypass blocks.
  • Readers should be aware that shoppers who revisit bookings may see prices quietly creep up, and the publisher discloses affiliate links and possible commissions on purchases.
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13 Articles

Falkirk HeraldFalkirk Herald
+9 Reposted by 9 other sources
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Why online prices rise when you hesitate – dynamic pricing explained

Ever gone back to book a flight or insurance deal and found the price higher than before? You’re not imagining it. Here’s how dynamic pricing works – and why using a VPN can sometimes help you avoid paying more than you should.

·Falkirk, United Kingdom
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The Scotsman broke the news in Scotland, United Kingdom on Wednesday, January 28, 2026.
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