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Why Olaplex is leading with emotion for its latest refresh, campaign

Summary by RetailWit
CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

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marketingdive.commarketingdive.com
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Why Olaplex is leading with emotion for its latest refresh, campaign

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Read Full Article
cosmeticsbusiness.comcosmeticsbusiness.com

Olaplex taps Bridgerton’s Nicola Coughlan for first campaign since brand refresh

The Irish actress stars in ‘Designed to Defy’ – a film which aims to showcase the hair care brand’s updated identity, focused on its core values

Read Full Article
RetailWitRetailWit

Why Olaplex is leading with emotion for its latest refresh, campaign – RetailWit

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Read Full Article
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marketingdive.com broke the news in on Wednesday, April 2, 2025.
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