Why Mercado Pago Is Yellow and What the Makeover Implies

In recent days, many users noticed a sudden peak of queries on Google for the reason behind the new yellow color of Mercado Pago. The transition from its characteristic blue to vibrant yellow generated curiosity and memes in networks, but behind this choice of design there are strategic reasons that seek to reinforce the brand’s presence in the Argentine market. The redesign of the brand In early May 2025, Mercado Pago presented a visual update …