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Why McCain Foods made an AR mobile game to teach regenerative farming

Summary by marketingdive.com

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

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The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

2 days ago

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marketingdive.com broke the news in 2 days ago on Thursday, May 22, 2025.

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