Why KFC stopped calling itself Kentucky Fried Chicken — and the myths that still won't die

Why KFC stopped calling itself Kentucky Fried Chicken — and the myths that still won't die

Kentucky Fried Chicken rebranded to KFC in 1991 to distance itself from the word 'fried.' The chain is now rolling out a brand overhaul with modernized logo and restaurant design.

The Real Reason Kentucky Fried Chicken Became KFC

In 1991, Kentucky Fried Chicken officially became KFC, a seemingly minor tweak that has sparked decades of speculation. Far from a simple marketing update, this rebranding marked a subtle but significant erosion of American tradition in the name of corporate modernity. What began as a roadside cafe rooted in Southern ingenuity and Colonel Harland Sanders’...