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Why Kerrygold’s Butter-Themed Influencer Trip Went Viral on TikTok

Summary by Adweek
Kerrygold’s recent brand trip proves brand trips are still a way to generate positive buzz.

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Why Kerrygold’s Butter-Themed Influencer Trip Went Viral on TikTok

Kerrygold’s recent brand trip proves brand trips are still a way to generate positive buzz.

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Bias Distribution

  • 100% of the sources are Center
100% Center
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Adweek broke the news in on Friday, June 13, 2025.
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