After Karan Johar, Aishwarya Rai Bachchan, Court to Protect Kartik Aaryan's Personality Rights

After Karan Johar, Aishwarya Rai Bachchan, court to protect Kartik Aaryan's personality rights

After Aishwarya Rai Bachchan, Abhishek Bachchan, Salman Khn, Karan Johar, actor Kartik Aaryan has now also come under legal protection of personality rights, as the Bombay High Court on Wednesday said that it will order takedown of online content infringing the personality rights of Naagzilla actor including unauthorised commercial exploitation of his image and image.   According to a report by Bar and Bench, Justice Sharlima Deshmukh said that …

Why Kartik Aaryan’s Identity Is His Biggest Asset

HighlightsKartik Aaryan seeks protection of personality rights in courtBombay Court indicates it will direct removal of violating online contentCase involves alleged misuse of name, image and AI-generated materialFollows similar protections granted to Amitabh Bachchan and MohanlalWhen identity becomes a commodityFor actors today, a name or face is no longer just part of their public image. It is a commercial asset. Kartik Aaryan’s move to seek l…