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Why James Harden’s $200M Adidas Deal Was A Gamble That Paid Off
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Why James Harden’s $200M Adidas Deal Was A Gamble That Paid Off
James Harden (Image Credits: Imagn) Many people questioned whether James Harden’s $200 million contract with Adidas in 2015 would be a wise investment. Although Harden was a rising star at the time, he had not yet taken home an NBA title or established himself as the league’s face. Adidas took a chance by depending on his distinct style, skill as a scorer, and expanding fan base to grow their brand. After winning an MVP award and starting a well…
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