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Why isn't the GE sign lit for the holidays?

GE Vernova paused the holiday light changes on the Schenectady sign during planned modernization ahead of its 100th anniversary, with the tradition to resume afterward.

Summary by WTEN
Each year, as the holidays roll back around, the large logo that sits atop the General Electric (GE) building in Schenectady is illuminated in red and green.

2 Articles

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Iconic General Electric sign to remain white this Christmas

The General Electric sign in Schenectady is undergoing a planned refurbishment, the company said, and won't turn red and green this year.

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Why isn't the GE sign lit for the holidays?

Each year, as the holidays roll back around, the large logo that sits atop the General Electric (GE) building in Schenectady is illuminated in red and green.

·Albany, United States
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WTEN broke the news in Albany, United States on Monday, December 8, 2025.
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