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Why is Yoshinoya called Yoshinoya?
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Why is Yoshinoya called Yoshinoya?
There’s a beautiful reason why Mr. Matsuda didn’t name his restaurant after himself. As Japan’s biggest restaurant chain for gyudon (beef bowl), and also its primary ambassador abroad, Yoshinoya is practically synonymous with the dish, But have you ever wondered how the chain got its name? Looking at how Yoshinoya is written in Japanese, 吉野家, it seems like the reason could be pretty obvious. The first two kanji, 吉野, are pronounced “Yoshino,” whi…
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