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The Hardest Thing to Do on Vacation? Absolutely Nothing, New Research Shows

More than half of Americans find it hard to do nothing on vacation, with 48% feeling guilty and 84% feeling more satisfied after relaxing, survey shows.

  • Talker Research surveyed 2,000 Americans who traveled in the past year, finding that 56% struggle to "do nothing" even while on vacation. The study was commissioned by Margaritaville Vacation Club.
  • The average person uses the phrase "I'm busy" nearly 300 times a year, fostering "the busy effect" that makes it difficult for 55% of travelers to simply "do nothing" during trips.
  • Nearly half of Americans feel "guilty" if they do nothing on vacation, while just 15% always reach an ideal balance of staying busy and relaxing. For one in five, stress creeps back immediately upon returning home.
  • Travelers rely on fresh air and outdoor environments to clear their minds, with respondents spending 44% of their time relaxing in the privacy of their resort room. "Doing nothing" helps them recharge energy levels.
  • Jonathan Topolosky, senior vice president at Margaritaville Vacation Club, said that relaxing often comes down to the right environment. Topolosky noted that access to spacious suites and outdoor spaces helps travelers savor moments of "doing nothing.
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Why is it so hard to do nothing on vacation?

The hardest thing to do on vacation? Absolutely nothing, according to new research. Conducted by Talker Research for Margaritaville Vacation Club, a survey of 2,000 adults who have traveled in the past year looked at “the busy effect,” finding that…

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KBZK broke the news in on Monday, March 30, 2026.
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