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Why is everyone plunging their faces into ice water?
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Why is everyone plunging their faces into ice water?
You’ve definitely seen it. Those videos all over TikTok of people bravely submerging their whole face into a bowl filled with water and ice. You might have even heard of celebrities like Hailey Bieber, Bella Hadid and Kate Moss adding this ritual to their routines. So, why exactly are so many people plunging their faces into icy water?The trend has been coined an ‘ice water facial’, and there’s a reason for it’s recent surge in popularity. Bravi…
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