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Why Indian Men Are Turning to Korean Grooming Products - Asian Community News
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Why Indian Men Are Turning to Korean Grooming Products - Asian Community News
New Delhi, India, July 21, 2025 — In recent years, a silent revolution has been taking place in the grooming aisles of Indian supermarkets and e-commerce platforms. Indian men, traditionally seen as low-maintenance in their personal care routines, are increasingly investing in Korean grooming products. The rise of K-beauty in India is no longer limited to women; men too are embracing the Korean skincare wave, drawn by its promises of clarity, hy…
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