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Why Game Pass Is Stalling and What a Circana Analyst Thinks About It
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Why Game Pass Is Stalling and What a Circana Analyst Thinks About It
Circana senior analyst Mat Piscatella has publicly spoken out about the reasons behind the weak subscriber growth of Xbox Game Pass. In his view, the service is unlikely to significantly expand its audience in the near term. The problem, the expert argues, lies not in content quality or marketing, but in the very nature of…
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