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Why Ford F-150 Lost Sales Crown to Toyota RAV4

Summary by wardsauto.com

The Ford F-150 lost its crown as best-selling model in 2024 to the Toyota RAV4 after leading sales for 42 years as consumers reduced their interest in recreational fullsize trucks and felt the pinch of rising sticker prices. Toyota’s lineup of ICE, HEV and PHEV versions of the RAV4 crossover was perfectly positioned for where the market moved.

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Why Ford F-150 Lost Sales Crown to Toyota RAV4

The Ford F-150 lost its crown as best-selling model in 2024 to the Toyota RAV4 after leading sales for 42 years as consumers reduced their interest in recreational fullsize trucks and felt the pinch of rising sticker prices. Toyota’s lineup of ICE, HEV and PHEV versions of the RAV4 crossover was perfectly positioned for where the market moved.

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wardsauto.com broke the news in 3 days ago on Wednesday, February 19, 2025.

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