Why Fifa World Cup players are drowning in commercial red tape

Why Fifa World Cup players are drowning in commercial red tape

Joshua Charalambous and Ellie Chakarto take a look at why this World Cup is restraining its stars A lot has been made about the star power at the Fifa Men’s World Cup – goals for Erling Haaland, Kylian Mbappe, Harry Kane and Lamine Yamal – and of course, Lionel Messi and Cristiano Ronaldo who both set world records during the group stages. And the value in brand association with these players is enormous, and Fifa knows it. So how can you and yo…