US EditionWhy Exes Kendall Jenner and Devin Booker's Flirty Exchange Is Raising Eyebrows
- On Jan. 29, 2026, Devin Booker, Phoenix Suns guard, posted a cheeky Instagram reply to Kendall Jenner, model and The Kardashians star, after she promoted her Fanatics Sportsbook Super Bowl ad on `The Tonight Show Starring Jimmy Fallon`.
- Jenner's Fanatics Sportsbook spot, released Jan. 27, leans on the `Kardashian Curse` premise and dramatizes it by burning jerseys in 30-second and 90-second ads produced by Fanatics Studios and OBB Media.
- Booker, sidelined with a right ankle sprain since Jan. 23, replied to Jenner's wager with `Come rub it`, referencing his injury.
- Michael Rubin reshared Jenner's Fallon clip, amplifying social-media amplification, while Fanatics Sportsbook drove engagement by asking users to bet with or against Jenner.
- This back-and-forth ties celebrity dating lore to sports betting, positioning Fanatics as a sports-culture brand ahead of the New England Patriots-Seattle Seahawks game on Feb. 8 at Levi's Stadium.
18 Articles
18 Articles
Kendall Jenner flips the 'Kardashian Kurse' on its head in a witty Super Bowl commercial
With her latest ad, Kendall Jenner not only aims to entertain but challenges long-held perceptions. Prepare for laughter, drama, and celebrity dynamics all at play, proving yet again that the Kardashian-Jenner family is not just a fixture in pop culture, but a dynamic force shaping it.
Kendall Jenner's ex Devin Booker challenges her $1M Patriots bet after Super Bowl ad references him
One of Kendall Jenner’s ex-NBA boyfriends who became the center of her first-ever Super Bowl ad traded some friendly banter on social media.Jenner’s ad with Fanatics Sportsbook has gone viral after she implied she’s been betting on the "Kardashian Kurse," a long-running internet joke that any basketball player who gets close to her, or her world-famous sisters, becomes subject to disappointment on the court.Jenner went on "The Tonight Show Starr…
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