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Why Drink Menu is No Afterthought at Cilantro
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Why Drink Menu is No Afterthought at Cilantro
Temoc Morfin, founder and CEO of Cilantro Taco Grill, discusses the importance of beverages to his brand, which has 16 corporate locations and over 100 franchise units in development. With so many food options just a click away, offering an authentic menu has become more important than ever in the competitive fast casual space. People are drawn to the experience of tasting something new, something that takes them beyond their usual food choices,…
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