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Why Does the Selection Uniform Have Michael Jordan's Brand Right Away?
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In the shirt of the Brazilian Team has the symbol of the former basketball player Michael Jordan (the famous "Jumpman") due to a commercial strategy of Nike, which is the supplier of sports material of the Brazilian Confederation of Football (CBF). Jordan Brand, the brand of the player, which belongs to the Nike group, decided to use the Brazilian uniform as a showcase to expand its global presence in football. Brazil became the first selection …
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