Kura Sushi Discovers Employee Misconduct Regarding "Chiikawa" Collaboration Prizes; Yahoo! Auctions to Investigate Sellers' Acquisition Routes.

WEB女性自身

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[Josei Jishin] The cancellation of the collaboration campaign between major conveyor belt sushi chain Kura Sushi and the popular character "Chiikawa" is still causing controversy. "Kura Sushi had been running a collaboration campaign with 'Chiikawa' since August 21st. The campaign included a first-come, first-served gift of a mini drawstring bag or original teacup for every 3,000 yen spent, and a chance to win limited edition figures, badges, et…

J-CAST ニュース

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LINE Yahoo! JAPAN's internet auction services, "Yahoo! Auctions" and "Yahoo! Flea Market," reported on September 8, 2026, their response to the collaborative campaign between the conveyor belt sushi chain "Kura Sushi" and "Chiikawa," which had been canceled due to allegations of employee misconduct. The issue arose because customers were not receiving the limited edition figurines and other prizes, leading to suspicions of embezzlement. The camp…

ニュースサイトしらべぇ

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It turns out that some stores did not accept “10% off all items” as an apology due to the cancellation of Kura Sushi's “Chiikawa” collaboration. Kura Sushi has announced a refund method. Photo: Sirabee Editorial Department Embezzlement by employees was discovered, and the popular comic “Chikawa”

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The embezzlement scandal involving prizes from the "Chiikawa" collaboration at Kura Sushi highlights the risks of customer acquisition strategies that rely on collaborations with popular content, and the pitfalls of "collaboration marketing" that restaurant companies can fall into.