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Why Does Alaska Succeed While JetBlue Fails? My Take...

Summary by One Mile at a Time
OMAAT reader Paul posed an interesting, about why Alaska Airlines is so much more successful than JetBlue Airways. In many ways, I’d consider the airlines to have similar concepts — JetBlue is to the East Coast what Alaska is to the West Coast, sort of. Both are brands that people generally like, and both try to offer a pleasant passenger experience. Despite that, Alaska has some of the industry’s best margins, while JetBlue hasn’t turned a prof…
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One Mile at a Time broke the news in on Monday, June 30, 2025.
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