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Published 26 days ago • loading... • Updated 26 days ago

Why do big brands keep missing their sustainability targets?

Summary by Packaging Europe

From Unilever to L’Oréal, multiple big brands are missing and revising their sustainable packaging targets for 2025 – but why? We delve deeper into the commonly cited stumbling blocks, including overambition, underdeveloped infrastructure and regulation, access to recyclate, and consumer behaviour.

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Packaging Europe

Why do big brands keep missing their sustainability targets?

From Unilever to L’Oréal, multiple big brands are missing and revising their sustainable packaging targets for 2025 – but why? We delve deeper into the commonly cited stumbling blocks, including overambition, underdeveloped infrastructure and regulation, access to recyclate, and consumer behaviour.

26 days ago

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Packaging Europe broke the news in 26 days ago on Wednesday, April 30, 2025.

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