The Curious Case of Lululemon’s Name: Unraveling the Mystery The seemingly nonsensical name Lululemon has puzzled consumers and marketing aficionados alike since the company’s inception. The true reason behind it, as revealed by founder Chip Wilson, is quite simple, yet intentionally provocative: he wanted to create a name that would be difficult for Japanese speakers ... Read more The post Why did the founder of Lululemon name it that? appeared…