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Why did Adidas recreate its iconic ad from 2006 in China?
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Why did Adidas recreate its iconic ad from 2006 in China?
In late June, German sportswear giant Adidas released an ad poster both online and offline outside its stores across China. Eagle-eyed netizens in China quickly recognised from the layout that Adidas had recreated its iconic José +10 ad campaign from 2006, often called the “best football advertising of all time”. Adidas gets brainy with sold-out Tsinghua University collab The original was released in time for the 2006 FIFA World Cup in Germany,…
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