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Why Cycling Sponsorship is So Hard - Cycling West - Cycling Utah
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Why Cycling Sponsorship is So Hard - Cycling West - Cycling Utah
By Peter Abraham — Over the last 20 years, I’ve done a lot of work in both cycling and running. That has included serving as the CMO of the Los Angeles Marathon and, on the cycling side, working with athletes, events, sponsors, athletes and teams on marketing and sponsorship. So I’ve seen sponsorship issues from […] The post Why Cycling Sponsorship is So Hard appeared first on Cycling West - Cycling Utah.
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