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Why Customer 360 initiatives fail to deliver ROI

Summary by IT Brief Australia
Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.
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4 Articles

IT Brief AsiaIT Brief Asia
+3 Reposted by 3 other sources

Why Customer 360 initiatives fail to deliver ROI

Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.

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IT Brief Australia broke the news on Thursday, July 9, 2026.
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