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Why creative intelligence, not AI, will define the future of retail brands
Summary by insideretail.com.au
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Why creative intelligence, not AI, will define the future of retail brands
It's clear we are standing at a generational crossroads in business that will affect our lives like never before. Artificial Intelligence, particularly generative AI, is no longer a distant concept. It’s embedded in everything from workflows, to fuelling marketing pipelines, driving customer service chatbots, and churning out product copy, brand and marketing images, and strategic insights at scale.
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