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Why building in public can backfire for brands – especially female-led ones

Summary by insideretail.com.au
A failed influencer-brand collab reveals the risks of building in public -- especially for female founders in today’s social media landscape.
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insideretail.com.auinsideretail.com.au

Why building in public can backfire for brands – especially female-led ones

A failed influencer-brand collab reveals the risks of building in public -- especially for female founders in today’s social media landscape.

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insideretail.com.au broke the news in on Friday, July 25, 2025.
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