Why brands and retailers should work together to find their most valuable customers - RetailDetail EU
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Why brands and retailers should work together to find their most valuable customers - RetailDetail EU
Shoppers who are loyal to a brand are usually also loyal to the retailer where they buy that brand. Both parties therefore have every interest in focusing on their most valuable customers based on shared customer data. Know your customer ‘Most companies are obsessed with the customers they don’t have, instead of focusing on the customers they do have.’ A quote from Sergio Zyman, former marketing director of Coca-Cola and author of the book ‘The …
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