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Why bank branches still matter: Generational insights from Boomers to Gen Z
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Why bank branches still matter: Generational insights from Boomers to Gen Z
Despite predictions of their decline, bank branches remain an essential part of the US financial services landscape. Our latest MacroMonitor data shows that more than half of households (53%) visit their current primary bank or credit union branch. And critically, over a third (37%) report talking with a teller in person for a routine transaction at least one to four times a month. These numbers are high, given that most households now rely on m…
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