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Why Are We Putting Protein in Everything?

Summary by Her Campus
Walk through the aisles of any grocery store, or look at the menus at Starbucks or Dunkin’ Donuts, and you’ll notice something strange: a plethora of protein-infused products. From coffee to prepackaged sodas, popcorn, ice cream, cereal, and even candy, everything has been branded as “high-protein,” even foods that already contain protein. Celebrities are launching “high-protein” versions of snacks we never once associated with nutrition. Yes, e…
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Her Campus broke the news in on Wednesday, March 25, 2026.
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