Why Are the SmartLess Guys Launching a Mobile Phone Company?

Why Are the SmartLess Guys Launching a Mobile Phone Company?

Would you buy mobile coverage from the Bluth brothers and the owner of a Cher doll? SmartLess, one of the biggest podcasts on the planet, is hoping that you'll want to turn your casual listens of their show into a... Read more...

SmartLess Guys try to launch a mobile service

What happens when the SmartLess trio decides to launch a mobile phone service? Exactly what you think would happen — Jason Bateman deadpans, Will Arnett drops sarcasm like confetti, and Sean Hayes runs gleefully off-script. In a new spoof campaign from Rethink New York, the SmartLess podcasters poke fun at corporate branding, marketing lingo, and, well, themselves — all while brainstorming a tagline for their new U.S. mobile service. The result?…