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Why are the Chinese middle class turning on Sam’s Club?
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Why are the Chinese middle class turning on Sam’s Club?
For years, Sam’s Club, the warehouse club of American supermarket goliath Walmart, has been an absolute favourite among Chinese middle-class shoppers. For a membership fee, customers can get groceries imported from countries with higher safety and quality standards, as well as specially compliant versions of domestic products. Food safety and quality are guaranteed at a reasonable price. However, all this changed almost overnight after some cont…
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