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Why are mountain bikes so expensive? Industry veteran Rick Vosper explains the economics of cycling

Summary by evshift.com
Rick Vosper has been in the bike industry since the 1980s, serving in marketing and communications roles for some of the biggest brands in the business. His company, RVMS, provides creative services to consumer products and outdoor companies, and he’s a regular contributor to Bicycle Retailer and Industry News.  What was your first job in [...]
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singletracks.comsingletracks.com
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Why are mountain bikes so expensive? Industry veteran Rick Vosper explains the economics of cycling

Industry veteran Rick Vosper discusses bike pricing, market trends, e-bike growth, the local bike shop landscape, and opportunities for brands in the post-COVID era.

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singletracks.com broke the news on Tuesday, June 23, 2026.
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