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Why are all the celebrities suddenly wearing merch?

Why are all the celebrities suddenly wearing merch? Jennifer Lawrence in a Twilight hat. Pedro Pascal in a political tee. In 2025, the hottest thing a star can wear is something accessible and statement-making.By Rosa Sanchez COURTESY GETTY IN MAY, POPE LEO XIV stepped out in Vatican City in his white papal cassock and a black Chicago White Sox hat. The funny, relatable, unexpected moment put the cherry on top of a trend I had been noti…
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harpersbazaar.com.au broke the news in on Wednesday, July 23, 2025.
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